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Advertising for People Who Don't Like Advertising

KesselsKramer

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Bindwijze: Paperback / softback
 15,50
Levertijd: 1-3 werkdagen
Verzendkosten: € 1,95 per bestelling

Productinformatie

This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in image-making; and Alex Bogusky looks at ways to help capitalism grow up. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break.

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ISBN 9781780673202
Auteur KesselsKramer
Uitgever Laurence King Publishing
Datum uitgave 20130101
Lengte (in mm) 239
Breedte (in mm) 170
Dikte (in mm) 23
Aantal pagina's 240

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