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Strategic Thinking for Advertising Creatives

Kavounas Taylor, Alice

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Bindwijze: Paperback / softback
 24,00
Levertijd: 1-3 werkdagen
Verzendkosten: € 1,95 per bestelling

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Strategic thinking is central to creating a successful advertising campaign, yet it is rarely taught systematically. This book enables advertising creatives to formulate a clear brief and to think strategically. Structured according to the 11 essential elements of a classic advertising brief, it offers a simple, clear, universal template against which the student or young creative can map his or her current project, and learn to understand the key elements that make up a strong brief. At the end of each chapter, the reader uses the knowledge they have just gained on a hypothetical project, so that by the end of the book, they have employed each of the 11 essential elements and formed their own creative brief. Featuring international examples of current and classic campaigns, Strategic Thinking for Advertising Creatives is a primer in classic advertising techniques and shows how these core principles are being adapted online.

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ISBN 9781780672731
Auteur Kavounas Taylor, Alice
Uitgever Laurence King Publishing
Datum uitgave 20130101
Lengte (in mm) 246
Breedte (in mm) 172
Dikte (in mm) 19
Aantal pagina's 208

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