Black overlay

Telefonisch bestellen

Graag telefonisch producten bestellen?

088 - 572 05 72 

Op werkdagen van 8.00 tot 19.45 uur, op zaterdag van 11.00 tot 16.30 uur

Klantenservice

Wilt u contact met onze klantenservice?

088 - 572 02 02 

Op werkdagen van 8.00 tot 19.45 uur, op zaterdag van 11.00 tot 16.30 uur

Klantenservice@nrcwebwinkel.nl

The Global Brand CEO

M. de Swaan Arons, F. van den Driest

Besproken in NRC
0

Schrijf een recensie

Bindwijze: Paperback / softback
 26,50
Levertijd: 1-3 werkdagen
Verzendkosten: € 1,95 per bestelling

Productinformatie

Today almost every marketer works on or competes against a global brand.

Think about it; only ten years ago things were very different. The Global Brand CEO is the first book to specifically focus on what it takes to win in global marketing. Building on over 20 years of practical experience, and having worked with the leaders of many of the world s most successful global brands, the authors present a simple framework and practical tools that will help every global marketer unlock the value of global brands and ready their organization for accelerated growth.

The insights, vision and approach presented in this book are all practitioner endorsed; Some 45 of the world s most successful CMOs contributed with examples and case studies and the recommendations are backed by the findings of EffectiveBrands proprietary Leading Global Brands study which includes contributions from over 250 global brands, 2,500 global marketing leaders, and 21,000 global marketers and their colleagues.

Productkenmerken

ISBN 9780615387086
Auteur M. de Swaan Arons, F. van den Driest
Uitgever Kantar Vermeer
Datum uitgave 20101129
Lengte (in mm) 250
Breedte (in mm) 182
Dikte (in mm) 30
Aantal pagina's 320

Recensie van klanten

Schrijf uw eigen recensie

U recenseert: The Global Brand CEO

  •  
    1 ster
    2 sterren
    3 sterren
    4 sterren
    5 sterren
    Beoordeling

* Vereiste velden