Richly illustrated publication on Books of Hours in late medieval society and their frequent depiction in Flemish portraits Books of Hours were the bestsellers of the late Middle Ages. From dukes to merchants to servants, this book found its way into nearly all levels of society, both in Latin and the vernacular, in luxurious and simple versions, and among both women and men. Much has been written about the decoration or illumination of Books of Hours. However, information about their use and significance is scarce. Who were the readers, what do the texts cover, why is it referred to as a ‘Book of Hours,’ and why do they appear time and time again in portraits in Flanders during the late Middle Ages? This publication provides an in-depth sociological perspective on Books of Hours and their depiction in portraits by the Flemish Primitives, focusing on the internationally renowned collection of Musea Brugge. Publication accompanying the exhibition Pride and Solace: medieval Books of Hours and their readers at the Groeningemuseum in Bruges from 4 April until 7 October 2025.