Whether I’m coaching a celebrity, a refugee, a CEO, or a politician, one concept became abundantly clear: your message, no matter what it is, starts in your mind, not your mouth. The way you talk to the world starts with how you talk to yourself. That’s why I wrote this book – because so many of my clients now lead lighter and brighter lives because of the breakthroughs that happened during our coaching sessions.

This book will guide you through my tips, tricks, tools, and techniques that I have developed in my over 30 years of coaching. Now they are yours, in the form of an alphabet. 26 lessons, anecdotes, success stories, and assignments that you can apply immediately to your own life. All served up with my signature New York energy and humor.